Cookie Policy

Last updated: September 2026

This Cookie Policy explains how It’s Genius uses cookies and similar technologies when you visit our website or use our online courses.

Cookies help websites function properly, remember preferences and, where you have given permission, can be used to understand how services are used.

This Cookie Policy should be read alongside our Privacy Policy.

1. What Are Cookies?
Cookies are small text files that are placed on your computer, tablet, smartphone or other device when you visit a website.

Some cookies are necessary for a website to work correctly. Others may be used for purposes such as remembering preferences, analysing website use or supporting marketing activities.

Cookies may be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device for a specified period or until you delete them.

2. About It’s Genius
It’s Genius provides online courses and digital learning content and is operated in the United Kingdom.
You can contact us at:
Email: hello@itsgeniuscourses.ai
Telephone: 0333 722 1135
Business address: Bedford Heights, Brickhill Drive, Bedford, MK41 7PH

3. How We Use Cookies
We use cookies and similar technologies where they are necessary to operate our online learning services and provide features you request.

Depending on the services and features you use, cookies may help us to:
keep you securely signed in to your account;
maintain your session while you use the website;
remember settings and preferences;
provide security and help prevent fraudulent or unauthorised activity;
deliver course content and functionality;
process purchases and payments;
remember your cookie choices; and
ensure that the website and learning services operate correctly.

Where cookies are not strictly necessary, we will use them only where permitted by applicable law and, where required, after obtaining your consent.

4. Strictly Necessary Cookies
Some cookies are essential for our website and online learning services to function.

These may be used for purposes including account authentication, security, session management, navigation, remembering privacy choices and providing services that you have specifically requested.

Because these cookies are necessary to provide the website or service, they cannot normally be switched off through our cookie preference controls.

You may be able to block them using your browser settings, but doing so could prevent parts of the website or your course account from working correctly.

5. Functional Cookies
Functional cookies may be used to remember choices you make and provide enhanced functionality.

For example, they may help remember preferences associated with your account or your use of the learning environment.

Where consent is required for a particular functional cookie, it will not be used unless you have provided that consent.

6. Payments
When you purchase a course, cookies or similar technologies may be used by our payment service providers to process your payment securely, prevent fraud and complete the transaction.

These technologies may be necessary for the payment service you request to operate correctly.

Payment providers process information in accordance with their own privacy and cookie practices.

7. Video and Embedded Content
Our courses may contain videos or other content delivered using third-party technology.

When you access embedded content, the provider may use cookies or similar technologies necessary to deliver that content or, depending on the provider and your choices, for additional purposes.

Where consent is legally required before non-essential cookies are used, those cookies should not be activated until the appropriate consent has been obtained.

8. Analytics and Marketing Cookies
At present, It’s Genius does not have optional analytics or advertising integrations activated within its online learning platform, such as Google Analytics, Meta Pixel or behavioural/session-recording tools.

If we introduce analytics, advertising or similar technologies in the future, we will update this Cookie Policy and, where required, ask for your consent before those cookies are used.

9. Third-Party Services
We use third-party technology to provide parts of our online services, which may include course delivery, video, communications and payment processing.

Where a third party places cookies through our services, its use of those cookies may also be governed by its own privacy and cookie policies.

We select service providers to support the operation of our services, but we do not control cookies placed directly by third-party websites that you choose to visit through external links.

10. Managing Your Cookie Preferences
Where optional cookies are available, you can use the cookie preference controls provided on our online learning website to choose whether to accept them.

You can change your choices where the available cookie controls allow you to do so.

You can also control and delete cookies through your web browser. Most browsers allow you to view cookies, delete existing cookies, block cookies or receive a warning before cookies are stored.

Please be aware that blocking strictly necessary cookies may prevent parts of the website or learning environment from working properly.

11. Your Privacy
Information collected through cookies may constitute personal data.

Where this happens, we process that information in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.

For more information about how we collect, use and protect personal information, please see our Privacy Policy.

12. Changes to This Cookie Policy
We may update this Cookie Policy from time to time, for example where we introduce new website features, change service providers or use new types of cookies.

The Last updated date at the top of this page will show when the policy was most recently revised.

We recommend checking this page occasionally for changes.

13. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact:
Email: hello@itsgeniuscourses.ai
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