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KNOW YOUR NUMBERS.
UNDERSTAND YOUR BUSINESS.

MAKE SMARTER, MORE CONFIDENT DECISIONS.

A practical 7-day course designed to help you understand what your business numbers are really telling you, see beyond sales and turnover, and use profit, margins, costs and cash flow to make smarter commercial decisions — without needing to become an accountant.


Understand Your Numbers.

See What’s Really Happening.

Make Better Business Decisions.

It's about:

  • Understanding what your key business numbers actually mean and how they fit together to give you a clearer picture of performance

  • Looking beyond sales and turnover to understand profit, margins, costs, cash flow and whether the work you do is genuinely making mone

  • Using your numbers to make better decisions about pricing, spending, growth and what your business needs to do next

Whether you run your own business, work freelance, manage budgets or make commercial decisions, understanding the numbers can give you a much clearer picture of what’s really going on.

This course will help you look beyond the headline figures, recognise what’s working, spot potential problems earlier and use the information in front of you to make more confident decisions about what happens next.

What this Course offers:

7 Easy to Digest Chapters 

  • Short Flexible Lessons
  •  Practical Insights
  • Reflection Journa

Supportive Learning 

A learning experience that makes business numbers easier to understand, with clear explanations, realistic examples and straightforward guidance to help you build confidence without getting lost in accounting jargon.

Practical Takeaways 

You’ll finish with a clearer understanding of the numbers that matter, the warning signs worth watching and practical ways to use your figures when making pricing, spending and other commercial decisions.
WHAT YOU'LL DISCOVER

A Calm Approach to Learning

Learning works best when it feels practical, relevant and easy to apply to everyday life.


Each course in The Genius Mastery Library is designed to support steady progress without overwhelm, helping you build lasting knowledge, useful habits and the confidence to make meaningful improvements.


In this course, you'll learn how to understand the numbers behind your business, look beyond sales and turnover, make sense of profit, margins, costs and cash flow, and use what the numbers are telling you to make better commercial decisions.


Every lesson is designed to make business numbers feel clearer and more useful, helping you recognise what’s working, spot potential problems earlier and feel more confident when deciding what your business needs to do next.

  • Day 1 - The Numbers Every Business Owner Should Understand
    Why money coming in is not the same as money being made

  • Day 2 - Are You Actually Making Money?
    Why being busy doesn't mean you're making money

  • Day 3 - Cash Flow: When Profit Isn’t Enough
    The important distinction for a non-accountant to understand

  • Day 4 - Break-Even: Knowing What the Business Needs to Deliver
    How much do we have to sell before we have paid for being in business?

  • Day 5 - Pricing for Profit, Not Just for Sales
    Connecting pricing directly to costs, margin, value and profitability

  • Day 6 - Budgets and Forecasts: Looking Forward, Not Back
    Your accounts tell you what happened, then decide what to do next

  • Day 7 - Turn Your Numbers Into Better Business Decisions
    Simple ways of running your business with greater commercial awareness
Patrick Jones - Course author
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